«La empresa surgió entre dos paisajistas que querían aportar una visión más flexible del paisajismo, con la idea de crear una unión entre escenografía y jardinería: Lo efímero y la creatividad de los montajes con el ritmo natural del mundo vegetal.»
I love Rent a Garden, I’ve been following their work for some years. The first time I saw them in Decasa channel in a program in which they were doing outdoor decoration, and was since then that I love what they do. They’re two great creatives with amazing ideas.
As graphic designer I pay a lot attention to details, the brands, details, colors, typefaces… everything that matters to aesthetics and design. When I first saw the Rent a Garden’s brand I felt the need to focus my final career project towards the redesign of their corporate identity. I got in touch with them to talk about my idea about the project. They were so happy with the ideas and willing to help me in everything I could need. I was so excited to make this project almost a real with a client that shares opinions and gives feedback. I started to work and I designed this beautiful and colorful project, of which I’m really proud of.
I tried to portrait Clara’s and Belen’s soul’s in order to design a corporate identity which would be consistent with their company’s vision and philosophy. Nature, plants, flowers, the beautiful crafted ideas, indoor and outdoor, but mainly outdoors, in the open air.
«The company emerged between two landscape architects who wanted to provide a more flexible view of the landscape, with the idea of creating an union between sets and gardening. Ephemeral and creativity of the assemblies with the natural rhythm of the plant world»
If you don’t know them yet (I’m sure you do) I recommend you to have a look. They’re quite inspiring. Here’s an overview of my project. I hope you like it!
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